“Jerry was a terrific host!” “You were a brilliant guest!”

Abstract Expanding the research investigating compliments in CMC genres, this study explores reciprocal from consumers and service-providers on Airbnb, a major tourism platform. Specifically, examines distribution of both guest reviews Online Experiences (a virtual service) hosts’ responses to those reviews, focusing compliment topics, their syntactic realizations, associated intensification strategies. Despite some similarities with prior respect overall frequency general expression compliments, we also identified several differences related reciprocity as well greater tendency toward more formal language use professional digital context. These are likely different relationships among participants, user goals when communicating commercially-oriented sites versus social networking sites, demonstrating need expand scope include broader range platforms.